Learning to be your own sales copywriter is one of the most valuable investments you can make for your business. Whether it’s product or service descriptions, investor pitches, website copy, blogs, presentations, or emails, sales copywriting is one of those things that you’ll be doing a lot as a business owner. Doing it compellingly with […]

If you’re experiencing anything like I did in the first 6 months of my business, you’re most likely feeling slightly overwhelmed and possibly confused as to how to market your biz. The available digital marketing strategies for startups seem endless. Do you jump on social, throw up a Google Business Profile page, or double down […]

Oh, the never-ending debate: is email marketing still effective? Let’s put it to rest once and for all. What’s the one thing you did this morning before anything else? Maybe even before you brushed your teeth, popped your coffee pod into your Nespresso, or headed out for your run? Here’s a hint. Your neighbor did […]

Brand voice is brand personality. Just like people have personalities, your brand has core values and beliefs. Finding your brand voice is key to building an attractive, resilient, and long-lasting brand.  The most well-known brands in the world are experts at conveying brand voice. Companies like Coca-cola and Nike have distinctive messaging that helps the […]